BOC Life – customer-centric growth engines

“Customer first” is a hall-decorating slogan in many corporations. At BOC Group Life Assurance Company Limited (BOC Life), it is more than just that. By providing all-rounded services in physical service centers and optimizing digital touch points, the insurer has created breakthroughs in customer experience, thereby giving a boost to its business flows. Ms. Charity Au, Chief Operating Officer, detailed the customer-centered transformation.