FTLife – a promising future

To build a widely-recognized brand takes years, but for FTLife, it was mere months. Formerly known as Ageas, the insurance heavyweight started a rebranding exercise in September 2016 after being acquired by JD Group, a China-based financial asset management conglomerate. Gerard Yang, CEO of FTLife Hong Kong, told us how innovation – whether in branding or IFA relationships – has jump-started a new growth journey for the insurer.